A Simple Prompt Framework for Marketers (With 10 Templates)

Most disappointing AI output comes from vague prompts. A short structure fixes that. We use a five-part framework we call RCTFE.

The RCTFE framework

• Role — who the AI should act as. "You are a senior email copywriter for B2B SaaS."
• Context — what it needs to know: audience, product, goal, constraints.
• Task — exactly what to produce.
• Format — length, structure, tone, output shape (table, bullets, JSON).
• Examples — one good example of what you want, if you have it.

It works the same in ChatGPT, Claude and Gemini.

10 templates you can copy

1. Subject lines: "Act as an email marketer. Our audience is [audience]. Write 10 subject lines under 45 characters for an email about [topic]. Mix curiosity, benefit and urgency. Return a numbered list."
2. Welcome sequence: "Write a 5-email welcome sequence for [product]. Goal: [goal]. Each email: subject, preview text, 120-word body, one CTA."
3. Landing page outline: "Create a landing page outline for [offer] aimed at [persona]. Include hero, 3 benefits, objections with answers, social proof placeholders and CTA."
4. Ad variations: "Write 5 Google Ads headlines (max 30 characters) and 3 descriptions (max 90 characters) for [product] targeting [keyword]."
5. Repurposing: "Turn this blog post into a LinkedIn post, a 5-tweet thread and a 60-second video script: [paste]."
6. Persona research: "Based on this customer feedback [paste], summarise the top 5 pains, desires and objections in a table."
7. SEO brief: "Create a content brief for the keyword [keyword]: search intent, suggested H2s, questions to answer and internal link ideas."
8. Competitor positioning: "Compare our product [description] with [competitor] and suggest three positioning angles we can own."
9. Editing pass: "Edit this copy for clarity and a [tone] tone. Keep the length. Show changes as a bulleted list after the revised text: [paste]."
10. Review responses: "Write a polite, specific reply to this customer review: [paste]. Acknowledge the issue and offer a next step."

Tips that make a big difference

• Iterate: ask for three versions, pick the best, then refine.
• Give constraints: word counts and character limits reduce fluff.
• Ask it to critique itself: "What is weak about this draft? Fix it."
• Never publish unchecked facts — verify numbers and claims.

If your team writes at scale and needs brand controls, a dedicated tool like Jasper can enforce voice across everyone. See Best AI Writing Tools.