Mailchimp vs Brevo
The best-known email tool vs the value-priced all-in-one. Here's how they compare on features, pricing and value in 2026.
Quick verdict
Brevo is the better value for most growing lists because you pay for emails sent, not contacts stored. Mailchimp has the more polished editor and a larger integration library.
Choose Mailchimp if…
You want the most familiar, polished editor and integrations.
Choose Brevo if…
You have a large list and want email + SMS at a lower cost.
Side-by-side comparison
| Criteria | Mailchimp | Brevo |
|---|---|---|
| ToolKenzon score | 8.2/10 | 8.7/10 winner |
| Ease of use | 9.0 winner | 8.6 |
| Features | 8.5 | 8.9 winner |
| Value for money | 7.0 | 9.3 winner |
| Support | 7.8 | 8.0 winner |
| Starting price | $13/mo | $9/mo |
| Free plan | Yes | Yes |
| Pricing model | Freemium | Freemium |
| Best for | Small businesses that want a familiar, easy email tool. | Businesses with big lists who email less frequently. |
| Features | ||
| Email campaigns | Yes | Yes |
| Customer journeys | Yes | — |
| Landing pages | Yes | Yes |
| Segmentation | Yes | — |
| A/B testing | Yes | — |
| AI content tools | Yes | — |
| Automation | — | Yes |
| SMS & WhatsApp | — | Yes |
| CRM | — | Yes |
| Transactional email | — | Yes |
Feature list reflects headline features named by each vendor; "—" means not listed as a headline feature, not necessarily missing.
Mailchimp: pros & cons
Pros
- Polished, beginner-friendly editor
- Huge integration library
- Good reporting
Cons
- Price rises fast with list size
- Free plan is very limited
- Automations locked to higher tiers
Brevo: pros & cons
Pros
- Unlimited contacts on all plans
- Email + SMS + WhatsApp in one place
- Transactional email included
Cons
- Daily sending cap on free plan
- Brevo logo on lower tiers
- Templates less polished than Mailchimp
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