Our verdict
ActiveCampaign is known for the depth of its automation builder: conditional logic, lead scoring, site tracking and a sales CRM. It is ideal when email is the engine of your sales funnel.
Best for: B2B and online businesses running sophisticated funnels.
Score breakdown
Pros
- Best-in-class automation builder
- Built-in CRM and lead scoring
- Strong deliverability
Cons
- Learning curve for beginners
- Prices rise with contacts
- No free plan
Key features
- Automation builder
- CRM & deals
- Lead scoring
- Site & event tracking
- Predictive sending
- AI assistant
ActiveCampaign pricing
Pricing last checked Nov 2026. Vendors change prices often — always confirm on the official site.
ActiveCampaign comparisons
ActiveCampaign alternatives
GetResponse
Email PlatformsEmail marketing with webinars, funnels and landing pages built in.
HubSpot CRM
CRMFree CRM that grows into a full marketing, sales and service suite.
Brevo
Email PlatformsEmail, SMS and WhatsApp marketing priced by emails sent, not contacts.
FAQ
Is ActiveCampaign free?
ActiveCampaign does not have a permanent free plan, but it offers a free trial. Paid plans start from $15/mo (annual).
Who is ActiveCampaign best for?
B2B and online businesses running sophisticated funnels.
What are the best ActiveCampaign alternatives?
The closest alternatives are GetResponse, HubSpot CRM, Brevo. See the comparison section on this page for details.
How does ToolKenzon score ActiveCampaign?
ActiveCampaign scores 8.8/10 overall in our editorial review, based on ease of use (7.9), features (9.6), value for money (8.3) and support (8.6).