Our verdict
HubSpot offers a genuinely useful free CRM plus paid hubs for marketing, sales, service and content. It is a favorite among small and mid-sized businesses for its ease of use.
Best for: SMBs that want CRM and marketing tools in one ecosystem.
Score breakdown
Pros
- Powerful free CRM
- All-in-one marketing/sales platform
- Excellent learning resources
Cons
- Costs climb steeply at Professional tier
- Contact-based pricing for marketing
- Some lock-in to the ecosystem
Key features
- Contact & deal management
- Email tracking
- Marketing automation
- Landing pages
- Reporting
- Breeze AI
HubSpot CRM pricing
Pricing last checked Nov 2026. Vendors change prices often — always confirm on the official site.
HubSpot CRM alternatives
ActiveCampaign
Email PlatformsAdvanced marketing automation with CRM for growing businesses.
Brevo
Email PlatformsEmail, SMS and WhatsApp marketing priced by emails sent, not contacts.
FAQ
Is HubSpot CRM free?
Yes. HubSpot CRM has a free plan, and paid plans start from $15/seat/mo (annual).
Who is HubSpot CRM best for?
SMBs that want CRM and marketing tools in one ecosystem.
What are the best HubSpot CRM alternatives?
The closest alternatives are ActiveCampaign, Brevo. See the comparison section on this page for details.
How does ToolKenzon score HubSpot CRM?
HubSpot CRM scores 8.9/10 overall in our editorial review, based on ease of use (9.1), features (9.2), value for money (8) and support (8.8).