Our verdict
Klaviyo deeply integrates with Shopify and other stores to use purchase and browsing data for segmentation, flows and predictive analytics. It is the go-to choice for D2C brands.
Best for: Shopify and D2C e-commerce brands.
Score breakdown
Pros
- Deep e-commerce data integration
- Powerful pre-built revenue flows
- Predictive analytics
Cons
- Expensive as profiles grow
- Overkill for non-e-commerce
- SMS billed separately
Key features
- E-commerce flows
- Email & SMS
- Predictive analytics
- Segmentation
- Reviews
- AI tools
Klaviyo pricing
Pricing last checked Nov 2026. Vendors change prices often — always confirm on the official site.
Klaviyo comparisons
Klaviyo alternatives
Mailchimp
Email PlatformsThe most recognised email marketing platform for small businesses.
Brevo
Email PlatformsEmail, SMS and WhatsApp marketing priced by emails sent, not contacts.
ActiveCampaign
Email PlatformsAdvanced marketing automation with CRM for growing businesses.
FAQ
Is Klaviyo free?
Yes. Klaviyo has a free plan, and paid plans start from $20/mo.
Who is Klaviyo best for?
Shopify and D2C e-commerce brands.
What are the best Klaviyo alternatives?
The closest alternatives are Mailchimp, Brevo, ActiveCampaign. See the comparison section on this page for details.
How does ToolKenzon score Klaviyo?
Klaviyo scores 8.9/10 overall in our editorial review, based on ease of use (8.3), features (9.5), value for money (7.9) and support (8.3).